Here's a selection of business related Articles for your enjoyment.....
Gratitude & Inspiration by Anthony M Turner
Since Black Saturday early this year I've had both the honour and privilege of working directly with people and businesses affected by the tragic bushfires. I am truly inspired by the courage and strength I see exhibited daily and it is from them I draw, and to whom I dedicate, this article.
My connection started on the first night when my partner Liz was called out in her capacity as a Red Cross Emergency Response Volunteer to the Healesville Rescue Centre. I made the decision to go with her and help out on an all-night shift.
That night we heard many stories of tragedy, of homes, friends and whole towns being lost, but were totally inspired by one common thing - every single person, no matter how tired, no matter the depth of their loss - all showed gratitude for what they still had rather than what had gone.
Since then, like hundreds of others, I have been involved in the massive recovery process. In my case as a business coach/mentor helping some of the almost 7000 small businesses destroyed or impacted by those fires. Some because they had been burnt out, others due to loss of trade because their towns were closed during the danger period.
Many of these latter businesses lost 70% of their trade for five consecutive weeks (but not their expenses), most had no insurances to cover loss of trade and there were no grants to help them through. Many still struggle both financially and emotionally.
As I write this, eight months down the track, many of these businesses are yet to re-start. Some because owners are too overwhelmed with all the areas of their lives to rebuild, others because they are genuinely gripped with the affects of Post Traumatic Stress Syndrome and still more because their communities are so decimated there is no population to support them.
These brave individuals ask for little whilst fighting the current financial slowdown and drought plus the huge additional burden of disaster recovery. Unfortunately, they are also facing another major potential setback that could close their businesses and possibly, financially and emotionally, destroy many forever. If media and government predictions about the coming fire season manifest, there is a strong chance we may yet again be forced to stay away from such communities.
But we can do something to help! Help me let these wonderful people know they are not forgotten. Let’s give them the best chance of economic recovery possible by shopping in their communities before Christmas.
Sure, buying a meal or a coffee helps some – but let’s think and act bigger. Join me in buying your Christmas gifts from the many artists, gift shops and specialty stores or by buying gift vouchers to day spas or events planned in those areas. And while you are there, how about picking up groceries from the local supermarket, magazines from the local newsagent, petrol from the local petrol station. You could even hire a ‘tradie’ from those areas to help around your home.
As stated earlier, I feel truly honoured and blessed to be part of this recovery process - these people have given me a lesson in courage, values and humanity that is far, far more than I can ever repay and one for which I am eternally grateful.
Research OR go bust... by Anthony Turner
Market research takes many forms but is generally based around two basic requirements... Read More
How effective is your advertising? - Pete Rowe from Bulldog Creatrix
Despite the plethora of marketing streams available to businesses in order to promote their services or products, advertising is still the most widely used medium in terms of dollars spent. Read More
Every successful business I‘ve seen has a few things in common... by Anthony Turner
First –Owners have a clear picture of what they intend to achieve. Read More
Blending Spirituality & Business... by Anthony Turner
I remember going to a workshop where the presenter asked half of the audience to only breathe out and the other half to only breathe in. Read More
Are you on talking terms with your clients? - Pete Rowe from Bulldog Creatrix
In successful small businesses, clients are of course, our lifeblood. Building a healthy clientbase to feed our business is thus an indication that your marketing has been a success. Read More
5 Good Reasons for running a PART time Massage Practice… - Anthony Turner
Not everybody HAS to run a full-time Massage Practice, in fact the majority of Practitioners don’t and there are some very good reasons why they don’t. Read more
If you charge for your products or services – you ARE in business... - Anthony Turner
So you've made a decision to charge for the services you provide BUT... Read More
Is your business everything you desire? - Anthony Turner
Around 95% of clients I see share something in common. Something I too have shared with them... Read More
Is your business working smart in today’s marketplace? - Anthony Turner
You may have the best idea, the best service, the best location and the best price BUT... Read More
Putting EMPOWERMENT into Practice – YOUR Practice that is…. - Anthony Turner
Old models of ‘healing and/or fixing’ someone else is dead. None of us has the ability to heal or fix any one. We only have... Read More
Business crisis OR business opportunity??? - Anthony Turner
There’s absolutely no denying that we are in a turbulent economic climate. Our newspapers, magazines and TV are full of stories of high fliers being exposed for their corporate or individual greed and the sad realities of more average people facing bankruptcies than ever before.Read more
The essential facts about marketing your business - Pete Rowe from Bulldog Creatrix
For any successful business, marketing must be regarded as an investment, not a cost. Without arketing, a business will, at best, stand still. More likely, it will shrink and expire without the lifeblood it needs.Read more
The Seasons of Business - Anthony Turner
Sitting at my desk looking at bare trees, leaves rotting on the ground and feeling the chill night air, reminded me... Read More
Don’t look a gift horse in the mouth… - Anthony Turner
This common saying has its origins in the fact that the age of a horse is determined by its teeth - so looking in a horse’s mouth to determine its age is considered extremely rude - particularly when the horse is a gift. Read more
How to make your advertising work... - Anthony Turner
Every year billions of dollars are spent on advertising yet quite frequently many of these messages miss the market they’re trying to address. Many of my clients view advertising as a waste of money – sadly with good reason in many cases, and often ask the question; what makes advertising work? Read More